Pearls of wisdom for marketing professionals from a veteran designer and communicator. Sunday, April 22, 2007. Managing the Creative Process - Part 2. KEEPING THE PROJECT ON TRACK. With all of the technology today aimed at accelerating our lives, how is it that marketing projects seem to take longer than ever to complete? Here are a few tips to help you keep projects moving? 1 Run your project like a cruise ship. 2 Complete a creative brief. 3 Establish the ground rules. Clearly communicate with the pers.

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